Your Stand Is Your Brand by Patrick Gentempo

Author:Patrick Gentempo
Language: eng
Format: epub
Publisher: Hay House
Published: 2019-12-25T16:00:00+00:00

Therefore, the logical conclusion is that if you interfere with nervous system function, you interfere with the body’s ability to heal and regulate.

I love the use of deductive logic, but this logic alone is not enough.

Induction: Some like to characterize this as another form of logic. This is, for the most part, what people describe as the scientific method—controlled research data on defined groups of people or things that you wish to study. With deduction, you are taking general constructs and then applying them to specific situations. With induction, you are testing specific situations and applying the results generally. Data from inductive research is a great piece of evidence, but in my mind, many times overrated and incomplete by itself.

Outcome Assessment: This is where you are testing and measuring outcomes over time on the specific things you want to know about. This is what my diagnostic technology did. If you had a patient (or customer or client of any variety), you had some logic to the product or service you wanted to provide. You can look to controlled research to say that this service showed some effectiveness, but then you can find ways to actually measure what’s happening to the individuals you are serving. Whether you are providing a product or a service, I believe measuring outcomes to be a critical point of evidence in determining if what you are doing aligns with your what you believe should be happening with your customers. Grabbing a couple of testimonials doesn’t cut it. Many businesses have dashboards of analytics, and with some systems, you can measure your outcomes in real time and adapt accordingly. Thinking of the purpose of the business matters here. Many times, we get caught in the trap of revenue and profitability as the things that we primarily want to measure outcomes of, but what about the customer and their satisfaction with what we do? Remember, prosperity is the effect. The philosophy and purpose are the cause. Are you measuring outcomes as they relate to the impact your business is having on your customers or society as a whole?

Case Study: I love reading business cases. You can learn a lot by seeing what happens in other businesses. In the clinical world, I am a big fan of the case study. Sometimes detractors would say, “That’s weak evidence. It’s just a single case. It doesn’t matter.” To me, those are real patients and real doctors in real battle conditions. It mattered to that patient. That’s why I like business cases, too. Deduction is powerful, but a bit abstract. Induction is a bit sterile and rarely mimics the real word. Outcome assessment on your own customers is vital to see how you are doing. Case studies can show you what is happening with others who do things differently and perhaps more creatively.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.